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Storytelling Meets Strategy

• Writer
• Storyteller 
• Creative Strategist
• Operations Pro


I blend a performer’s storytelling with a strategist’s precision, creating work that engages, inspires, and delivers results.
 

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Writing & Copywriting

From high-converting email copy to national brand campaigns that have garnered billions of impressions, I craft copy that connects and converts. Explore my work in UX writing, marketing, and creative content.

Acting & Storytelling

With a background in film, theatre, and TV, I bring narratives to life. Discover how my storytelling experience shapes the way I connect with audiences, both live and in written form.

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Business Strategy

I help leaders and teams organize their digital operations, streamline workflows, and scale with clarity. Learn more about my consulting work, business leader course and free eBook.

Creative Meets Business 

I offer a range of services tailored to enhance your brand's identity and reach. From copywriting to executive assistance to business strategy and operations, I provide comprehensive solutions to elevate your brand.

Image by Kelly Sikkema

Writing Portfolio

I’m a results-driven writer with over ten years of experience creating high-impact content across various industries, including cybersecurity, public health, construction, nonprofit, and e-commerce. My portfolio encompasses ad campaigns, web copy, long-form guides, email marketing, technical job aids, video scripts, and social media content—each piece carefully crafted to engage the target audience, convey complex ideas clearly, and drive action.

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I’ve developed national campaigns that achieved 3.8B impressions and an ROI of 3,238%, written the most-liked social post in CISA’s history, and produced resources that make technical information accessible to diverse audiences. Whether the goal is to build awareness, convert leads into customers, or simplify the complex, I combine creative storytelling with strategic messaging to deliver measurable results.

CLIENT TESTIMONIAL

"Working with Jaclyn was an absolute game changer for my business.

Not only is she a fantastic copywriter but she provided support, business direction, and guidance on all client projects—ensuring I stayed on top of client requirements so nothing got dropped.

If you’re looking for a copywriter who goes above and beyond, I can’t recommend Jaclyn highly enough.

She’d be a tremendous asset to any team."

— Erin Neumann, CEO, MBA, USMA
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