Writing Portfolio
Developed clear, engaging cybersecurity tip sheets for a nationwide campaign, making complex concepts accessible to everyday users.
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Created clear, actionable job aids for public health professionals, including guidance on identifying, managing, and mitigating risks from poliovirus potentially infectious materials (PIM). Designed to simplify complex technical information.
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Created compelling ad copy and creative assets for a national campaign that achieved 3.8B impressions across donated and paid media, delivering an exceptional ROI of 3,238%. Content spanned TV, radio, in-store, and digital placements, driving broad awareness and measurable audience engagement.
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Managed and created high-impact social media content, including the most-liked post in CISA’s history across all platforms. Drove significant audience engagement, achieving 4.5M impressions and 225k+ video views through strategic campaigns that blended compelling copy with eye-catching visuals.
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Wrote scripts for and produced engaging video content, including PSAs, animations, and short-form clips. The featured Secure Our World videos were met with much success:
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100k PSA/animation views on CISA.gov
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140k how-to video views
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225k+ views on social media
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Developed engaging social media posts, video scripts, billboard ads, and promotional content for Secure Our World’s NFL partnership, featured at the Super Bowl LVIII Experience in 2024. Messaging blended cybersecurity awareness with the excitement of game day, reaching massive in-person and broadcast audiences.
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Crafted clear, engaging web copy to educate audiences, showcase offerings, and drive action. Projects included landing pages, product descriptions, and resource hubs, optimized for readability, brand voice, and conversion.
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